Workshop Title

Generating Value in International Trade with AI

Workshop Overview

To help participants understand emerging AI trends, explore opportunities across the e-commerce value chain, and evaluate how AI can improve customer experience, operational efficiency, and business growth

This workshop introduces students to how AI can be used not merely as a content-generation tool, but as part of structured business workflows that improve speed, decision quality, control and operational efficiency.

Students will explore how simple AI agents and workflow platforms such as n8n can combine business rules, trusted data, automated checks and human approval to perform practical trade-related activities. The workshop will also examine the limitations of AI, including hallucination, unreliable data and overconfident recommendations, and show how validation steps, checker agents and human oversight can make AI-supported processes more dependable.

The focus will remain on identifying where AI creates measurable business value in international trade and how managers can design responsible, reliable and scalable AI-enabled workflows.