Rohit Handa is AVP and Business Head for Digital Products and Platforms at HCLTech.
He leads platform, AI product management practice and customer experience engagements for global media, marketing, retail and publishing clients. Over more than two decades he has designed and delivered eCommerce, content and CX platform businesses across the US, UK, Europe and APAC.
He holds an MBA from IMT Ghaziabad and a postgraduate qualification in Artificial Intelligence and Machine Learning from the McCombs School of Business at UT Austin, and is a Microsoft Certified Trainer, TOGAF and PMP certified, and a Six Sigma Black Belt. He mentors more than 480 AI and ML learners for IIIT Delhi, Great Lakes and UT Austin, and speaks regularly on putting AI to work inside real business decisions.
Market Entry in 100 Minutes - What AI gets right, and where it lies to you
1. We will do a rundown on how AI changed and cut down cycles of market, product & market fitment in like 30 mins
2. Talk about failure points on what practically cannot work when it comes to market strategy / research and entry points suggested by AI
3. Then do a live demo using a case card and AI prompts through claude etc. to run down a market-product pair research & strategy direction to hit the right market segment
4. Finally run a live group project with 30 teams , 5 each ( if its 150 students) . We provdie them case card strips as they enter the room with inbound and outbound India product-Other country market & Other country product-India market options. They may use claude etc.Run for 30 mins and then we ask them to report out
5. Question them on similar results, brainstorm failure points and project results to entire forum to show good / bad sides of AI driven strategy