Amit Agarawal

Associate Manager, Accenture


Amit Agarawal is an IT Professional with 15+ years total experience in varied roles as a - Scrum Master, Agile Project Manager, Agile Coach etc in both Services and Product based organizations. He has extensive experience in bringing Agile transformation at team and organization level. Currently, he is associated with Accenture and is working as a Project Manager.

As an Agile Coach, he has been instrumental in improving Agility of Project Teams (organization wide) by assessing their Agile maturity, charting out a Improvement plan and executing it end-to-end by considering the essentials in sight to drive sustaining business results.

His favorite sport is Lawn Tennis and as of the year end goals - aims to successfully complete the 10k run.

Session Title

Blue Ocean Strategy

Session Overview

Blue oceans strategy is the approach that suggests a company is better off searching for ways to play in uncontested market places instead of engaging with competition in existing marketing spaces. It is the idea of trying to find market spaces that are free of competitors by creating and capturing new demand, making the competition irrelevant. An example of a blue ocean strategy is Netflix. Netflix created uncontested marketing space by selling TV shows over the internet which no one else was currently doing. By doing this they made the competition irrelevant, creating and capture new demand for a service not currently available on the market. By doing this they were able to break the value-cost trade off by providing better value than cable TV (because you could watch any show you wanted at any time, without commercials) at a lower cost than cable TV. By entering a blue ocean they were able to pursue low cost and differentiation leadership compared to the alternatives to their product.

Session Takeaways

  • Introduction to Blue Ocean Strategy
  • Blue Ocean vs Red Ocean strategy
  • Blue Ocean strategy tools
  • Principles of Blue ocean strategy
  • Strategy Canvas and Four action Framework.